Current Research - ESP @ UF
About
This research project aims to investigate the influence of emerging technologies, including Artificial Intelligence (AI) and other contemporary trends, on crisis management strategies and how these responses are perceived by the public. In an era characterized by rapid technological advancements, understanding the dynamic interplay between crisis management practices and public perception is crucial for developing effective and adaptive strategies.
Objective:
The primary objective of this research is to analyze the integration and utilization of emerging technologies in crisis management frameworks. Specifically, the study seeks to:
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Examine how AI and other cutting-edge technologies are employed in crisis detection, response, and recovery phases.
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Evaluate the effectiveness of these technologies in enhancing the speed, accuracy, and efficiency of crisis management.
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Investigate the impact of technology-driven crisis management on public trust, confidence, and perception of government, organizations, and other entities involved in the response.
Research title: The Impact of Emerging Technologies and Trends on Crisis Management: A Study of Public Perception
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Mentor: Jay Hmielowski
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Institution and department: The College of Journalism at the University of Florida
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Amount of time affiliated: about 10 hrs a week
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Research focus: This research project, titled "The Impact of Emerging Technologies and Trends on Crisis Management: A Study of Public Perception," aims to explore the dynamic relationship between emerging technologies, particularly Artificial Intelligence (AI), and crisis management strategies, while examining how these strategies are perceived by the public. The primary objectives involve a detailed examination of the utilization of AI and cutting-edge technologies in crisis detection, response, and recovery, evaluating their effectiveness in enhancing the speed and accuracy of crisis management, and investigating their impact on public trust and perception of various entities involved in crisis response. Employing a mixed-methods approach, including literature reviews, case studies, surveys, interviews, and content analysis, the research seeks to contribute valuable insights into the evolving landscape of crisis management. The expected contributions encompass assessments of technology effectiveness, factors influencing public perception, and implications for policymakers and technology developers, ultimately informing the development of more resilient and technologically advanced crisis management approaches that foster public trust in the face of diverse challenges.
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Project responsibilities: In undertaking this research project, a range of responsibilities will be distributed among the research team to ensure its successful execution. The principal investigator will oversee the project, providing leadership and strategic direction. Responsibilities will be divided to cover various aspects of the research process, such as literature review, case studies, surveys, interviews, and content analysis. The literature review team will be tasked with conducting a comprehensive review of existing literature on the integration of emerging technologies in crisis management, while the case study team will delve into the analysis of recent crisis events involving the use of emerging technologies. The survey and interview teams will collaborate to collect both quantitative and qualitative data on public perceptions of technology-driven crisis management efforts. Additionally, the content analysis team will be responsible for examining media coverage and social media discussions related to crisis events. Close collaboration and effective communication among team members will be crucial to ensure the smooth progression of the research and the synthesis of diverse insights into a cohesive understanding of the impact of emerging technologies on crisis management and public perception.
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Media:
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